Branding strategy of India Empire 

• Being sent to select class of CEOs and PSU chiefs.
• Is available at the International Airport .
• Is the only magazine available at the VIP lounge, Maurya Lounge and select areas for visibility with high-end target audience. 
• Requested Ministry of External Affairs to distribute a few thousand copies through its own network. Matter at advanced stage of negotiation. 
• Actively talking for in-flight positioning with 3 airlines.
• Tied up as Official Media Partner of GOPIO, single largest representative body of People of Indian Origin across the world, in January 2005. 
• Sponsored by Malaysian Tourism Board in Malaysia in February 2005.

What kind of advertisers profile advertising in a media like India Empire would benefit 

Prospective advertisers profile: 

1. Institutes targeting sound NRI/ PIO segment across the Globe. 
2. Corporate houses keen to establish the brand/ identity amongst the NRI/ PIOs. 
3. Indian (selected category) exporters looking for export markets for their products/ services and new business opportunity/ market penetration amongst the NRI community 
4. Other strong prospective advertisers' profile: 

• Airlines.
• Lifestyle products/services/accessories.
• Jewellers /Diamond Dealers. 
• Educational Institutions. 
• Public Sector Undertakings (PSUs).
• Banks, financial institutions.
• Travel & Tourism, Holiday Homes, Hotels, Resorts. 
• Specialty food/snacks manufacturers (eg: Haldiram, Bikaner, Food World).
• Movie/Cassette/CD-Makers.
• Beauty Clinics/Herbal/Ayurveda/Cosmetic Surgery. 
• Hospitals/Health.
• Marriages/Wedding Planner.
• Real Estate developers.
• Car companies. 
• Fashion Designers/ Wedding Dress Manufacturers/Designer-wares. 
• Sports Goods Manufacturers. 

Justification of our card rates

Yes, rates are justifiable because of following reasons – 

1. Unlike any other Indian magazines which are circulated only in India, India Empire reaches to the global destinations. Further, in India , it reaches out the most affluent class of urban educated high income group in all the major cities.
2. Unlike any other Indian magazine, we do not have multiple editions for overseas circulation. The same edition of India Empire is available in India as well as outside the country, so are advertisements that have been inserted in the edition. 
3. Unlike any other Indian magazines, noted journalists and correspondents from various parts of the globe contribute the editorial contents of India Empire. It provides variety, genuine and cross-country reading pleasure and which makes the readers come back to pick up a copy of India Empire. Maintenance of such talent, needless to add, is an expensive proposition. But quality is our keyword.

• At info@indiaempire.com with news, views, and opinions from across the world. We cover the Indian Diaspora (NRIs/PIOs) from India, like no other Indian magazine does.
• You can also write articles from your country that may be carried in both our online and offline editions. Please remember to mention your contact details when you send us articles. Articles will be carried after careful screening, and due editorial attention. 
• At subscription@indiaempire.com for subscribing to INDIA EMPIRE issues or for procuring back-dated issues.
• At letters@indiaempire.com for sending letters and opinions on articles that have been published in the magazine.