September 2020 \ Arts & Entertainment \ BOOK REVIEW
An Interesting Book on Contemporary Situation: “Event Management: A Zero Investment Start-up Business”

This book written by Abhijeeth Bhattacharjee ...

By Dr Shankar Chatterjee

The book presents a practical way of thinking about strategy and competition and addressing the issues of aspiring ‘Eventpreneurs’ and also presented with facts and figures dos and don’ts of the existing Event Managers. The author feels that every entrepreneur has the opportunity to shape their own destiny. Keeping in mind of this, the volume covers the various facets of Event Management and elucidates how one can start their business journey in Event Management with Zero Capital. The book emphasises that money as a resource is not much of a constraint but the entrepreneurial zeal to take risks and have a passion for the business, in that case an entrepreneur will be a successful ‘Eventpreneur’.

Book:Event Management: A Zero Investment Start-up Business
Author:Abhijeeth Bhattacharjee
Price:INR 499
Paperback: 206 pages
ISBN-13: 978-9390156245
Available on: Amazon and others

The volume deals with all the practical aspects of the business starting from conceptualisation and design of the event to actual execution. It is a road map to success through some important tips, tools, techniques, and pragmatic approach towards making a successful career in Event Management. The author has reiterated that one should not take the easy path and rather than to take the difficult and arduous path, and face challenges all the time. According to the author, Event Management is an amazing business which gives absolute delight of achieving success, not only money-wise but also satisfaction. As an example, the author has cited the case of a proprietary firm which can be started with zero investment and gradually it can be scaled up to a Private limited company later on may be in the next 3-4 years.