FEATURE ON AMRAPALI GROUP

WORLD CLASS

Dr Anil Kumar Sharma, CMD, Amrapali Group


Amrapali Cosmos is nestled at Aluva (Alwaye) and can unarguably be the most ideal place if you wish to see the unfathomable beauty of the state of Kerala

Properties -     Amrapali Sapphire       Amrapali Cosmos

How the realty industry in Delhi-NCR developed over the years, in terms of the development of Noida and particularly Noida Extension and how is Amrapali Group gearing up to meet the industry’s demand?
Noida-Greater Noida has emerged as the hot favourite destination for many real estate developers due to many reasons. Excellent metro rail connectivity, home to leading MNCs and various prominent Indian companies, presence of many world-class educational institutions and world class infrastructure add feather in the cup of realty sector in Noida. Rapid growth in public transport system and its proximity to train and bus terminals have increased the mammoth demand of housing sector and office space in the city. Many IT industries have started spreading their wings along the express highway, which is in sync with the walk to work culture.
Dr. Anil Kumar Sharma, CMD of Amrapali Group and Vice President of CREDAI (Delhi-NCR) says, “In terms of housing demand, it is estimated to be approximately 2.1 million units in major cities over the next five years. NCR is expected to witness the highest demand across mid and high-end segments at 3.81 lakh units during 2012-16.” 
Amrapali Group is gearing up to meet the huge demand of people and plays an important role to fill the gap of demand and supply all across the NCR region. We have set up a ‘pre-cast’ factory in Greater Noida. The ‘pre-cast’ technology, which basically involves bringing readymade walls and pillars to be assembled at the construction site. This technology will allow us to work at almost three times the current pace. Our group has created its pan-India presence through its 48 highly-rated projects in 22 top cities of the country spread from Delhi-NCR in North to Cochin in South, Purnia in East and Nagpur in the West.

Realty has evolved to become rather specialized, like housing/commercial etc…What is your take on it?
Amrapali Group is today a vibrant conglomerate having expanded vertically and horizontally into new areas such as Film Production, processed food products, hotels and hospitals. we are making huge IT parks, hotels, shopping mall, residential and commercial township near these parks. In India in present scenario IT sector is little bit slow. We do not have abundantly available in numbers but from one IT park we are getting very good response. We will make commercial buildings in Cochin, Indore, Bhubaneshwar, Patna, Muzaffarpur, Bhilai and lot of other cities but in term of IT parks we have only started from Greater Noida. And we will make IT parks in Chattisgarh. State government is helping us provide land as Government of Jharkhand has invited us to build IT parks. It is a possibility. Himachal Pradesh government is also very serious about all. We are getting positive response.

There is a new enthusiasm in the industry across the Board. How does Amrapali planning to take the lead generally?
We are also focusing on small cities because when you see the demand of housing and other sectors you need to focus all segments in tier-2 or tier-3 cities. There is no demand in tier-1 cities. Small cities have a huge demand. So we are also focusing on small cities. We have our eyes on Durgapur. Though we are not making any project there still we are receiving e-mails and feedback calling us to the town. In small towns you need township and small space of offices and commercial activities because cities require that all.
About malls, we are focusing on small cities first to reach there. People from every segment enjoy good facilities. My main focus has always been on combining the two categories of low spender and high spender. They should not be segregated. There should be some sort of socialistic approach. The middle-class families should not feel segregated because of their low spending power. If you open a mall in a small city they can also enjoy the most. We want to touch every segment of the society.

What is the latest development in Noida Extension as consumers are very confused over the different statements coming out every other day? Would you like to through some light for the consumers why the work is not yet started despite getting clearance from almost all the departments and court?
It has been a past bitter experience for all so now buyers are very choosy about their dream homes. Although, no turmoil are remaining more because construction has been resumed now. Apart from that, land compensation issues are resolved and Greater Noida authority is distributing compensation to farmers as verdict passed by the hon’ble court.

What is the future of the Greater Noida West (Noida Extension) as a Housing destination in India and where do you see it in next 5 years and what are your plans for the same?
Recently we have launched a project ‘Amrapali Verona Heights’ in Greater Noida-West (Noida Extension), shows our belief over there. I am very much sure about to say that this region still caters the demand of middle class, who are looking for affordable homes. As compare to its counter regions, Greater Noida-West rates are quite reasonable and affordable to all.
Moreover, the proposed metro network at Noida Extension will attract more home buyers due to good connectivity and development and they will get best return of their development. Hence, the future is always bright and it is going to be a hub of affordable homes in all across Delhi-NCR, where you can have all basic and luxurious facilities.

What are your opinions on Union Government’s proposal for compulsory reservation of 35% of dwelling units built for the economically weaker sections (EWS). Is it viable for the Developers when the land prices are too high?
The housing policy should encourage developers to fill the gap of demand and supply. But the higher prices of land and construction materials are major hurdle for developers so government should always consider all things to make the way easier. Otherwise the burden will be passed on to the needy middle class buyers. The Confederation of Real Estate Developers Associations of India (CREDAI) has decided to convey their thoughts to the government in a collective manner. 

What are the present laws relating to land and property and what changes in land acquisition law are expected from the government?
Today, there is a mammoth demand of dwelling units but supply is not up to the expectations. The government can’t fulfil the demand of homes without having any support of developers. So the land policy should be viable and development friendly. If the land cost goes higher, the prices of dwelling units will be directly impacted so the land policy should be favourable to the developers, which will be in the interest of all.

Which cities are seeing positive growth and which are getting stagnant and which sectors are doing well—commercial or residential and why?
When you see the demand of housing and other sectors you need to focus all segments in tier-2 or tier-3 cities. There is no demand in tier-1 cities. Small cities have a huge demand. So we are also focusing on small cities. In small towns, you need township and small space of offices and commercial activities because cities require that all.
We are making huge IT parks, hotels, shopping mall, residential and commercial township near these parks. In India in present scenario IT sector is little bit slow. We do not have abundantly available in numbers but from one IT park we are getting very good response. We will make commercial buildings in Cochin, Indore, Bhubaneshwar, Patna, Muzaffarpur, Bhillai and lot of other cities but in term of IT parks we have only started from Greater Noida and we will also make IT parks in Chattisgarh.

What is the outlook for the real estate sector in the short term and the medium term?
Property is always an appreciable asset so real estate sector is the way to get best return of investment in both conditions like gold. In the terms of housing demand, it is estimated to be approximately 2.1 million units in major cities over the next five years. NCR is expected to witness the highest demand across mid and high-end segments at 3.81 lakh units during 2012-16.”
Undoubtedly, North India real estate market is a sizeable supply of mid-segment units in various stages of construction while West India property market has a lot of potential to attract investors. Moreover, East and South India have not such edge like Northern Region as North India still caters the highest demand of people and plays an important role to fill the gap of demand and supply all across the country.

Anything else you would like to add on the need and challenges in Indian real estate industry?
Real Estate should have an Industry Status and there should be a single window system for project approval and all clearances. It will help to get a transparency, which it really requires. As all know that now real estate is an unorganized sector but a mammoth part of population of our nation is fully dependent on Real Estate as it is the only way of their bread and butter. As well as there should be some controlling body for Real Estate sector, who can take care of buyers and investors interest.
Amrapali Sapphire

Amrapali Sapphire is one of the popular Residential Developments in Sector 45 neighborhood of Noida, which is a posh area in the city. A premium project from Amrapali, where most of the buyers who have their dream homes are bureaucrats, IAS and IPS officers. The project has been launched in two phases, first one spread across 10 acres of land, over 1100 houses. All flats are booked here. The second phase is spread across 12.5 acres of land and offers 2,3,and 4 BHK apartments in an area of 1140 sq. ft. to 3075 sq. feet. The landscape is beautiful with spacious and over 2350 houses, per flat costs Rs. 75 lakh onwards to 2.05 crore. The Project has various modern amenities like Swimming Pool, Play Area, 24hrs. backup, Security, Club House, Rain Water Harvesting, Gymnasium etc. Project location has a residential as well as an educational environment. Various IT companies like HCL have shifted their offices to Noida, Educational institutes like Amity College are at Noida. Schools like Lotus Valley School is situated here. Amrapali Sapphire is fully surrounded by residential complexes, colleges, companies, schools etc. that make it a common hub of day to day life actvities. It is at a walk able distance from Delhi G.N. Express Highway (Next to Amity School) opposite Sector-44, short drive from Metro station and Sector-18, Noida. 


Amrapali Cosmos, feels like a Paradise in diocese

The most renowned real estate company Amrapali Group’s most ambitious project ‘Amrapali Cosmos’ in Kochi adds new feathers on the cap of trust and reliability. Speaking on the ‘Amrapali Cosmos’ project, Dr. Anil Kumar Sharma said," Amrapali Cosmos is nestled at Aluva (Alwaye) and can unarguably be the most ideal place if you wish to see the unfathomable beauty of the state of Kerala. Once you come here, you will feel like a paradise in diocese. Located on the banks of the river Periyar, Aluva is serene, dynamic and vibrant, gives close proximity to Kochi and soon, with the coming of metro rail project, the bond between them will be cemented. One of the finest four lane road in the state links them. While a ride by train takes hardly 20 minutes now, Amrapali Cosmos is perfectly suited to NRIs and NRKs with quick access to flights, both international and domestic, as the Kochi International Airport at Nedubassery is hardly 10 minutes drive away”.
Aluva is famous for the ‘Aluva Sivarathri’ festival. A town and municipality, it is close to the industrial suburb of kalamassery. The town is the transit point to centers like Anglamay, North paravur and Perumbavoor. It is also home to some leading corporates including Federal Banks and Premier Schools and Colleges. St. Mary High School, SNDP, Govt. Boys & Girls School, Islamic High Secondary School, Vidyadhiraja Vidyabhavan, Al Ameen Engineering College and MES College are the other colleges in the vicinity. With major industrial, IT and commercial projects coming up in the vicinity, the value of property at Aluva is expected to take an upward swing in the near future, he added.
Beginning from Noida’s Amrapali Exotica residential project, Amrapali Green at Ghaziabad and after launched and delivered so many successful projects, now Amrapali Cosmos in Kochi, Dr. Anil kumar Sharma said, “Our operations are spread over various locations in north, central, eastern and southern India as on date and the group has several projects which have either been successfully completed and handed over to the buyers or are under development. Amrapali group has projects in Noida, Ghaziabad, Greater Noida, Lucknow, Jaipur, Gurgaon, Bhilai, Purnia, Indore, Vrindavan, Bareilly, Muzaffarpur, Gaya, Patna, Udaipur, Jodhpur etc., comprising of residential condominiums, commercial plazas, hospitality, multiplexes and residential townships. But this time Kochi is my favorite choice in Southern India because one thing constant about the city is that its strategic location has always made it stand out as a significant commercial and industrial hub of Kerala. Today, this port city of Kerala is a growing centre of information technology, health services, ship building, international trade and tourism and is regarded one of the fastest growing second-tier metros in India. Tourism acts as a big draw for Kochi due to many tourist places that are a must-watch.” Amrapali Group is the most prominent developer of real estate business in Noida/NCR. Amrapali Sapphire, Zodiac, Silicon City, Heartbeat City, Hanging Garden, Golf Homes, Leisure Valley Villa, Leisure Park, Centurian Park, Terrace homes, Dream Valley Villas, Dream Valley High Rise, La-Residencia, Spring Meadows are committing to fulfill the dreams of buyers.

 

January 2013


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