“We strive to build a better World”

Mr Pradeep Jain, Chairman, Parsvnath Developers

Mr Pradeep Jain, Chairman, Parsvnath Developers, spoke extensively to Consulting Editor Yogesh Sood in a freewheeling chat at his farmhouse

The King Who Rules

On the company…

The Parsvnath Group is a conglomerate of companies imbibing to the philosophy of an integrated approach for horizontal and vertical synergies in various segments. It today has multi product at multi locations, and is known for its pan India presence.

The company is developing multi-station integrated ultra modern Township, luxurious and affordable Group Housing and Low Rise apartments, international standard Shopping Malls-cum-multiplex, budgeted – 4 Star Hotel, IT Parks, BOT Projects with DMRC like Metro stations, Metro Malls and Special Economic Zones (SEZs).

The company prides itself for maintaining values such as customer-oriented policies, transparency in dealing, innovation in its products, and use of state of the art machineries, top quality raw material and an untiring and dynamic team consisting of top notch professionals. The progress of the company has been aided by alliance with global consulting architectural and landscaping firms apart from the linkages established with FDI and those in the financial sector.

Parsvnath City Mall: This is one of the many mall multiplexes built by the company and houses top retail brands. Located at the district centre facing the highway, it provides a world class experience for both the visitors and retailers Parsvnath Exotica: This is the epitome of lifestyle that boasts of a club with 5-star facilities with multiple swimming pools, fully-equipped health club, tennis courts in the heart of Gurgaon. These 3-4-5 bedroom air-conditioned super luxury apartments and penthouses with 100 per cent power back up offer exotic lifestyle amid 80 per cent open areas and greens
Privilege, Greater Noida Exotica, Ghaziabad

On the Vision and Mission of the company…

Our vision statement can be encapsulated in our corporate philosophy and motto of `Building a Better World’. To envision, design and construct the most magnificent landmarks and edifices, to contribute tangibly in regional and national development by way of key infrastructure projects, and to protect and preserve the environment we live in. At the end of the day, our vision is about making the world a better place to live in, to transform and uplift quality of living and lifestyles of each and every individual that comes in contact with us.

In our mission, we are committed to build a better world. This commitment includes the following:

• To cater to the real needs of a growing population
• To set standards and improve our environment
• Offer a wide portfolio of international quality products that cater to different markets and segments
• To deliver value for money and excellent investment returns
• Take customer relationships and customer satisfaction to new levels
• To focus on strategic growth
• Evolve contemporary benchmarks in construction and marketing practices.

On flagship projects…

Parsvnath group presents Parsvnath La Tropicana in the heart of Delhi for the people who deserve a lifestyle fit for the leite. This is an exclusive oppourtunity to choose from a distinct array of 3/4/5 Bedroom super luxurious condoniums, Villa and Penthouse- which are nestled in 16.8 acres of lush green surroundings. With facilities and amenities that match best, it is correctly termed as the preference of Delhities.

Parsvnath Exotica is the epitome of lifestyle which boasts of a club with 5-star facilities with multiple swimming pool, fully equipped health club, tennis courts, etc. These 3/4/5 bedroom air-conditioned super luxury apartments and penthouses with 100% power back up and host of facilities. Situated amidst over 80% open & greens in the heart of Gurgaon, it offers an exotic lifestyle. Parsvnath City Mall is one of the many Mall multiplexes built by the company and houses top Retail brands. Located at the District Centre,facing the highway, it provides a world class experience for both the visitors and retailers.

World renowned Akshardham temple is now going to offer its populace another reason to visit. It comes in the face of Metro Mall designed especially for the growing metropolis. Parsvnath Metro Mall at Akshardham is one of the 9 BoT DMRC projects of the company where even the station has been built by the company.

On the portfolio of projects…

The Company is having integrated Townships, Group Housings, Shopping Malls, Multiplexes, IT Parks etc. in its portfolios, spreadover 47 Cities in 15 States pan India.

On following the path of an innovative builder…

We have shown innovations while designing every building and project to make them architecture marvels enjoying superior specifications. We use environment-friendly and energy saving construction material to make the difference from ordinary. 

Our pricing and payment plan have also been innovative to bringing forth the pricing structure which is easy for the customer in the pocket and strong in building customers trust. We have also tried to be unconventional in selling through innovative advertising and effective use of media e.g. we were the first to use the Radio in sale of Real Estate and Ushered in the concept of full page advertisement and innovative classified Ads etc.

On reshaping skylines…

The Company is known to be a effective contributor in the cities across India through its various projects in Delhi, Punjab, Uttarakhand, Haryana, Bihar, Rajasthan, Madhya Pradesh, Andhra Pradesh, Karnataka, Maharastra, Kerala, Tamil Nadu, and Goa.

On pursuing a balance between function, beauty and sustainability?

For over projects, we used international level architecture both for designing and landscaping. This has led to creating projects that are beautiful to look at and comfortable to live in. We always believed in giving top most specifications in projects, both affordable and in luxury segments for the ultimate satisfaction of the customer.

On financial strength…

The company today enjoys the patronage of banks, financial institutions and FDIs who have come forward for Project financing, providing home loans to the perspective home buyers of our Projects. The FDIs have shown confidence in the company, its functioning and Projects viability which has resulted in having them to participate in 5 of our Projects with more in pipeline.

On growth strategy and adjustment to current market conditions…

The company is sensitive to the market conditions and has deep understanding ofthe modalities of Real Estate. It has, thus, been able to easily maneuver in every environment to become a true leader in Real Estate which has led by example and from the front. Through pursuant to the policies of consolidation, delivery of Projects, the Company has prevailed in the current market scenario, through product innovations, constructive strategies, scientific pricing and practical planning. 

On strategies for succeeding and remaining competitive in a tough market…

Company has got Projects in various verticals, pan India, the yield obtained from which put us in better stead for tiding over unfavourable times and tough market conditions. 

Also, with the project presence in major Metros and Tier B and Tier C cities , the company has retained its growth in tough market conditions.

On the approach to growing the company…

The company believes in offering quality Projects at correct prices, at unmatched locations and conducting its sale through training well informed staff and commplished leading Trade associates.

On providing value to clients and investors…

Our Projects have, because of their locations, correct pricing, rich specifications and uniqueness have commanded better market price appreciation than competition. This has provided clients and investors the necessary advantages. For those who occupy Projects as actual users, they experience immense living pleasure in the Project, while they see their investments grow with satisfaction.


April 2013

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