INDIA'S GLOBAL MAGAZINE
Chow Time 

Would you try a bowlful of mushroom soup or is wine sipping your forte? India Empire fills you up on what’s up next in the food and beverage scene

Chill out with favorite cuisine 
PICCADELHI, A new government, was recently opened in the Plaza Cinema Building, Connaught Place. The restaurant is sure to remind you of the environs of Piccadilly. The multi-culture spirit of London and its Piccadilly Circus inspires it. The 250-cover restaurant is divided into several sections Soho (the Chinese section), South all ( the South Indian section), Victoria ( the desert and ice cream section), Little Venice (the Italian corner) and a western cuisine corner. Just sit in the relaxed environs of the place with live music playing throughout the day.
Tata Tea eyes Good Earth
After acquiring Uks second largest tea brand, Tata Tea has now set its sights on U. It is close to acquiring Good Earth, a US based fruit and herbal tea brand. The deal is expected to be less than $100 million, sources said. An announcement to this effect is expected soon. The House of Tata’s struck its first and largest cross border transaction in the summer of 2000 by buying Tetley at a consideration of £271 million. It is reliably learnt that the acquisition is done through Tata Tea’s subsidiary company Tetley. Good Earth Teas is a division of F mail Herb. It is a familyt-owned company located in Santa Cruz, California. Under Good Earth brand, it has green teas, white teas, red teas, herbal teas, vanilla teas and medicinal teas.
The acquisition would help Tata Tea consolidate its position in the speciality tea segment as global consumption of specialty (value added) tea is growing at a faster clip compared to the traditional black tea. Over the years, consumer preferences have gradually shifted from a hot beverage like black tea to coffee. Tea marketers have now begun to develop newer variants, which help win back the traditional tea consumer. Secondly, Tetley is the number 3 brand in US-its second largest market after UK, Stanley report puts Tetley’s market share at a mere 2.7% making it the eight largest tea brand in US. Unilever’s Lipton is the clear number one with 21.4% share of the US market.

Food checklist: ‘Menu ki pata’
Talks between Manmohan Singh and Musharraf were evidently so taxing that even old world courtesies seem to have been forgotten. The Indian Prime Minister’s wedding anniversary, and if the General and his wife Sehba, knew about this and wished the Indian couple, no one cared to inform the press. And typically at such dines, there’s always a checklist of the food that was served nothing this time. To flog the old Punjabi joke: Menu ki pata.
Say cheers in new style
Artd’inox has launched a range of ecquisite coffee mugs, tea sets and juice glasses. This new range of coffee mugs comes in a set of four with an exclusive wooden tray and stylish ceramic pots for sugar, milk and spoons. These mugs come with stylishly curved stainless steel handles to provide an extra grip to the mugs, besides extending an opulent look to the mugs.
Cafe Coffee Day launches retail course 
The concept of “earn while you learn’’ is picking up fast in India, with the country’s largest retail chain of cafes, Cafe Coffee Day, offering a globally-certified retail course, specially targeted at the rural unemployed. Today in Sify Finance
Big Daddy’s new offer
The SBI is planning to launch an India-dedicated offshore fund to retain IMDs.View images. Promoters of the Sanmar Group are shedding stake in India
Cafe Coffee Day Senior General Manager Sudipta Sen Gupta said their future challenge was to take the brand to the next level and become the country’s best cafe chain through customer initiatives. 0 Sharing the chain’s “dynamic mantra’’ for “superior customer service,’’ she said the Cafe Coffee Day Retail Course, certified by UK-based City and Guilds and the Confederation of Indian Industry, would help the food and retailing industry, while seeking to give unemployed rural youth a skill-set.

October 2005

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