September 2016 \ Business & Investment \ BUSINESS AND GOVERNANCE

  • Moto Energy Drink Launch

Moto, the Made in UAE energy drink, launched in India in September. The launch venue was the ITC Maurya in New Delhi. Currently the product is available in 33 countries. India will be the 34th international market.

Moto is a unique beverage product that combines all the elements that create an energy drink that delivers great taste and a simple, yet, astonishing look and feel. Moto is made up of the highest quality ingredients available for the category using the best food engineering techniques. The level of success versus the short amount of time that Moto has been introduced to the global market has been due to a combination of a finely tuned product, backed-up with a strong marketing-communications strategy that advocates adopting a positive energy and a positive lifestyle, with a positive outlook in the sports sector. The UAE is a country of great value to the world and by adopting the positive strategy the country is an added value to any brand born from the region.

Moto is owned by Foodco Food Trading company, an organization focused on distributing food and beverage products across a wide variety of international markets. Foodco Food Trading is owned by His Highness Sheikh Nahyan bin Hamdan bin Mohammed Al Nahyan, chairman of Total Support Holding. The launch in India represents a major milestone in the product’s ambitions, and it highlights the continued acceptability and demand for moto across the world. Moto’s ambition is to represent the UAE’s heritage, lifestyle and values to the consumer.

In order to reach to the consumers of India, Moto is partnered with M/S Aish Adventures Pvt Ltd with its head office in Delhi. Moto is poised to reach out to pan-India consumers with a wide distribution channel consisting of 20 expert and professional  super stockists, and 200 experienced distributors. In the first year Moto will be made available across 200,000 point of sales across India and all set to establish an ambitious market share of 20 % backed by extensive marketing activities. Moto has a detailed plan to be an active brand in the on-trade sector as well.