Cook is followed by CEOs of household tech names: Tencent’s Huateng Ma at 4, Pichai at 5, and Netflix’s Reed Hastings at 7. AMD CEO Lisa Su is a new entrant at 10. This makes her the highest-ranked female. She newly qualifies for the ranking as AMD has propelled into the Brand Finance Global 500 2022 after a 122 per cent brand value growth over the past year. Su steered AMD through a global chip shortage during the pandemic and came out the other side boasting record revenues. Her leadership of a tech company is unfortunately a rarity, with most being run by males. This is reflected in the ranking, as the rise in the number of tech brands has come hand in hand with a decrease in the number of female CEOs in the top 100 - from eight in 2021 to five this year. At a country level, the index mirrors the Brand Finance Global 500 2022 ranking, with the US and China leading the way. There are 101 CEOs from the US, which represents 40 per cent of the index, and 47 from China, which represents 19 per cent.