April 2022 \ News \ INSPIRATION CORNER
POORTI—A HOUSEHOLD NAME

By Yogesh Sood

Towards achieving this goal Narender Kumar Tatesar always believed in keeping his commitment and never let himself down. After taking hands on training at KVK Ujwa, he  is actively involved in production of  diversified value-added products of fruits and  vegetables which are relished by everyone especially at the exhibitions. He is working with self-help groups of women and providing employment to them for  making them reliant. He had also been awarded ‘Bharat-Uday Samman’ and many more.

Narender Kumar is soft spoken, down to earth and always talks straight from the heart. He doesn’t mince words when it comes to taking any decision – be it personal or business related.  Focussed and determined to diversify his business, he is willing to take risk for getting into a new business line, which he, as of now, is unwilling to disclose. He is sure of one thing and says, “I would not like  to get into any business without doing proper research and understanding the  marketability of the  product. “Research and  analysis  are two important ingredients for launching a product  and  this  has  to be  backed by proper product testing “No product can be launched unless there is proper quality control, market research and consumer feedback.” His future plan is to make his product name a world class product and reach out to the global markets for the NRIs settled abroad. He says “This perhaps looks like a day dream but I’m determined to accomplish this goal some day.” Every day he is trying to improvise and innovate his  product to meet international standards.




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