April 2019 \ Cover Story \
IEE’s SBR business in India

Luxembourg-based sensing specialist IEE, was founded in 1989 and currently ...

Luxembourg-based sensing specialist IEE, was founded in 1989 and currently has operations in Europe, America and Asia. This innovation driven company is a worldwide pioneer in Passenger Presence Detection and one of the leading suppliers of advanced automotive interior sensing solutions. IEE is the global market leader for Occupant Detection Systems, selling their Seat Belt Reminder (SBR) system to almost every Original Equipment Manufacturers (OEMs) worldwide. SBR, an occupant detection sensor, triggers an audiovisual warning reminding unbelted occupants to put on their seat belts. It provides a highly effective way to increase seat belt wearing rates and as a result saves lives, since a crash at only 30km/h can be fatal for an unbelted occupant.


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