June 2019 \ Business & Investment \ BUSINESS AND GOVERNANCE
Indian millennials driving innovation for us: Samsung

Millennials are our core target audience because they understand advanced technology ...

  • Mr Ranjivjit Singh

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive has said in May. Focused on the millennials, the company said it sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March 2019, earning a revenue of $500 million. “Millennials are a very important constituent for us which constitute over 34 percent of India’s population. Nearly 70 percent of the total household income being generated in the country is contributed by them. About 80 percent of the collective Internet usage in the country comes from the Gen Z. They understand the technology so we are more than eager to meet their standards,” Mr Ranjivjit Singh, Chief Marketing Officer and Senior Vice President-Mobile Business, Samsung India told IANS.




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