August 2019 \ Business & Investment \ BUSINESS AND GOVERNANCE
Tourism Ministry to woo foreigners

Eyeing 20 million foreign tourists by 2020 ...

  • Mr Prahlad Singh Patel

Eyeing 20 million foreign tourists by 2020, the Union Tourism Ministry is out to actively woo foreign footfalls at major tourist destinations—with new foreign language signage, plans to shorten the e-visa application form and slash the visa fees.

The Ministry is planning to put up sign boards in at least three foreign languages at places like Sanchi Stupa in Madhya Pradesh, Sarnath in Uttar Pradesh and Bodh Gaya in Bihar which are frequented by large numbers of tourists from Sri Lanka, Japan and South Korea. The ministry plans to put up sign languages in Sinhala, Japanese and Korean in these places.

The sign boards will also feature QR codes which on scanning will provide detailed information about the monument, its history and other details in that particular foreign language.




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