Mr Randhir Vikram Singh

The eighth edition of the Indian Heritage Hotels Association (IHHA) Convention 2019 held between September 7 and 8 at Hotel Aaram Bagh Palace in Pushkar was themed at ‘Recast Indian Heritage Learning from Within’. Mr Singh further said that a major focus of the convention this year will be ‘Water Conservation’. The convention featured discussions with experts on this issue to encourage hoteliers to come together and promote water conservation, recycling and harvesting. Other than this, marketing was another significant aspect of the IHHA 2019. Event managers and domestic travel agents from across the country were invited to the event.

Convention Chairman Rajendra Singh Pachar said that the need of the hour is to make heritage hotels iconic to Rajasthan. Heritage hotels should be a symbol of Rajasthan’s culture, customs, festivals, music, among others. This time Pushkar has been chosen as the venue to showcase it as a large Vedic research centre of India. Highlighting the special attractions of the convention this year, the Convention Chairman said that the convention will witness participation by several experts who will speak on topics such as the New MSME Act, Rajasthan Investment Promotion Scheme (RIPS), relevance of social media for heritage hotels, the art of franchising and being a Maharaja for your region and creating heritage.