December 2019 \ News \
Samsung brings ‘The Wall’ display to India, starts at Rs 3.5cr

If you love to watch movies or sports on big screens ...

If you love to watch movies or sports on big screens, think of bigger ones now as South Korean technology giant Samsung on Thursday introduced its modular MicroLED display “The Wall” that can stretch your imagination with its 146-inch, 219-inch, 292-inch screen sizes, costing you anywhere between Rs 3.5 crore to Rs 12 crore, excluding taxes. Targeting ultra high net worth individuals, Samsung is hoping to sell 25 to 30 units of these displays by 2020, while raking up revenue of up to $12 million, a top company executive said.

“We see a lot of opportunities for The Wall in India which has approximately 140 billionaires and over 950 multi-millionaires,” Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, told IANS. “Apart from the top metros, we are targeting ultra high net worth individuals in Pune, Ahmedabad, Bengaluru, Surat, Ludhiana, Hyderabad and Chandigarh,” Sethi said. Samsung said The Wall optimises picture quality scene-by-scene, regardless of the original source resolution due to its Quantum Processor Flex enabled with the AI picture quality engine. Quantum Processor Flex is a machine learning-based picture quality engine that analyses millions of image data to automatically calibrate the original low resolution image according to the display. It can be connected to any operating system through a physical HDMI input, thus providing ease of usage to the customers. When the screen is not used, the ambient mode can display a variety of curated art from paintings, photographs and video art to customisable pictures with digital frames - that best suit the homeowner’s tastes.

“From 25-30 units of The Wall in 2020, we aim to increase the numbers to 100 by 2021 and 200 by 2022,” Sethi said, adding that the sales of the display in India could bring in revenue of $65-$70 million in 2022.


Tags: Samsung