Mr Abheek Singhi

“The market is still fragmented and offers an opportunity for the top five retailers to more than double their share from less then 5 per cent to over 10 per cent in the next decade,” said Abheek Singhi, Managing Director and Senior Partner, BCG. “Winning in the 20s will require retailers to rethink their value proposition and operating model. Precipitating and participating in ecosystems will be a key driver of success,” he added.

India’s long term consumption and retail growth drivers are expected to provide a strong foundation for future growth. “Building cost-efficient and technology-enabled operations and partnerships would be key to success in the days to come,” said Kumar Rajagopalan, CEO, the Retailers Association of India.

However, in the past few months, the economy witnessed signs of a consumption slowdown. “The extent of this slowdown varies across categories, channels and geographies, like product categories such as white goods and mobile phones delivered double digit growth; e-commerce and physical multi-category organised retail grew robustly and the FMCG sector grew by 7 per cent over the past 12 months,” said the report.