May 2020 \ Business & Investment \ BUSINESS AND GOVERNANCE
Coca-Cola India pledges over Rs 100 crore for COVID-19 fight

Coca-Cola India in April committed an initial support ...

Coca-Cola India in April committed an initial support of over Rs 100 crore for helping the healthcare system and communities to combat the COVID-19 crisis and contain the spread of the pandemic. In a statement, the company said: “The relief programmes initiated by Coca-Cola in India aims at benefitting and positively impacting over 10 lakh lives across the country.”

The company said it will ensure immediate support to enhance the country’s healthcare infrastructure, including testing facilities and Personal Protective Equipments (PPEs) for health workers. It is also working very closely with its NGO and bottling partners to provide aid to the most impacted communities such as unemployed and migrant workers by distributing meals and beverages during the lockdown period.

Coca-Cola India has activated more than 50 locations across 10 states in partnership with its bottlers to support the hydration needs of the underserved communities through distribution of beverages, during the lockdown period. “With support from The Coca-Cola Foundation, Atlanta, the company has forged substantial partnerships with United Way and Care India to augment initiatives towards COVID-19 healthcare and food security support,” it said.