January 2022 \ Business & Investment \ BUSINESS AND GOVERNANCE
ITC Master Chef partners Havmor Ice Cream

The mobile carts will sell ITC Master Chef frozen snacks ranging from burger patties to fries, pizza pocket to aloo tikki, potato bites to hara bhara kebab, mini vada pops to the vegetable patty. The carts will be located at 100 locations across Delhi and NCR, which can also be located via Google MyMap. Upon clicking the link, the user will be directed to a map with all the location points laid out, therefore, making it easier for them to locate the nearest cart. Consumers buying from the cart will receive discount vouchers that can be redeemed at itcstore.in, the company’s own D2C platform.

Commenting on the partnership, Komal Anand, MD and CEO at Havmor Ice cream said, “This is a Win-Win initiative for both the companies & its channel partners. It helps ITC Master Chef enhance availability during season and it allows Havmor Ice creams channel partners generate incremental revenues during winter months. Expanding Pushcart operations is an integral part of Havmor Ice creams strategy to enhance its reach. Given that the frozen supply chain in India is evolving, leveraging the existing eco system to expand reach at optimised cost will continue to remain a focus area said Mr. Anand.

Havmor is amongst India’s leading ice-cream brands and is known for its great tasting ice creams, made from milk.

Tags: ITC