November 2020 \ Business & Investment \ BUSINESS—AUTOMOBILE
Pent-up demand more sustained says Kia India

Emerging almost unscathed from the Covid impact ...

By Rohit Vaid

“Due to Covid-19, various industries and businesses have been witnessing a slowdown period and have been adversely affected in the last few months. However, post zero sales in the month of April; we have witnessed a shift towards revival and recovery in the automobile industry,” he elaborated. “With an increase in sales and demand of our products, we have now observed a steady month on month growth with our existing range of products.” Similarly, in August, the company had registered a healthy sales figure. It had sold 10,845 units which represented 74 per cent YoY growth along with 1 lakh unit sales of Seltos in less than a year’s time. In July, Kia became the fastest automaker in India to reach the historic milestone of 1 lakh cumulative sales with two products Seltos and Carnival in just eleven months since its first car debuted in the country.

“The automobile industry is on a revival phase from a few months now where we have seen a surge in sales numbers across brands. At Kia Motors India, we have had good momentum for a few months and are moving towards a quick recovery in the industry,” Bhat said. “With our three strong product offerings, we are optimistic about driving further growth for the brand.” According to Bhat, the company is hopeful of receiving healthy customer response during the festive season. “We are entering into the festive season phase, which is considered as the ‘thirteenth month’ of sales. The festive season has always been a very important time across industries, as the consumer sentiment during this time is generally very positive. Especially in the automotive industry, we witness a more than usual surge in demand during this time,” he explained.