Mother Dairy to expand products
F&B major Mother Dairy plans to consolidate its market share via new launches as well as more touchpoints. Consequently, the company is optimistic of a robust growth this fiscal on the back of a healthy demand environment.
In a conversation with IANS, Mother Dairy Fruit & Vegetable’s Managing Director Manish Bandlish elaborated: “We have experienced sequential as well as yearly growth this year as the demand grew both ways.”
“Majority of our businesses including milk, value-added milk products, Dhara edible oils and Safal’s frozen portfolio collectively contributed to this growth, helping us achieve over 20 per cent growth in October 2021 vs. the same month last year.”
Besides, Mr Bandlish credited e-commerce platforms as having given an additional push to the growth momentum. “The categories that we operate in saw a limited impact during the first wave last year and we sailed through as we are one of the key suppliers of essential commodities. Given the severity of the second wave this year, the impact was also on the business side in some of the categories such as ‘Ice Creams’.”
“However, the revival has been remarkable despite the decline in panic buying unlike last year.” In fact, he cited record sales of ice creams in July when the lockdown was eased. “So far, this year saw consistent supplies as varied channels such as e-commerce continued big-time.”