December 2021 \ Business & Investment \ BUSINESS AND GOVERNANCE
Mother Dairy to expand products

By Rohit Vaid

Furthermore, Bandlish referred to the festive season 2021 as a major growth driver as several categories such as butter, cheese, ghee, sweets, milk and edible oils have outperformed on a year-on-year basis.

“Even the production levels for various categories have reached pre-Covid levels, some passing the threshold barring a few categories. Overall, we are hoping to have a good year.” About the company’s plan to set-up around 700 touchpoints in Delhi by FY23, he said these will be in the form of kiosks and franchise shops.

At present, Mother Dairy is one of the largest retailers of milk and milk products in the NCT of Delhi. “With the addition of planned touchpoints, we will further cover the length and breadth of this region with a collective count of over 2,500 exclusive Mother Dairy consumer touchpoints.” On new launches, Bandlish pointed out that the consumption trend which began to change last year is still persistent, “with in-home consumption and preference for packaged foods going strong”.

“Overall, the consumer pack segment across categories has grown multifold, whereas the institutional segment is still catching up. With focus towards convenience and nutritional offerings, we will continue to launch new products going ahead.” Last year, the company introduced health enhancing beverage ‘Haldi Milk’. It further strengthened its portfolio of nutritional offerings with the launch of probiotic yoghurts.



Tags: Mother Dairy

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