October 2018 \ CZECH REPUBLIC—SPECIAL EDITION
Buoyant Czech Automotive Industry partners with India

According to estimates, the automotive industry contributes 9% to the GDP of the Czech Republic, which is well above the average of the European Union. Czech automotive industry confirmed its major role in the Czech economy through excellent results in 2017 and it was a leading contributor to the fast economic growth. Members of the Czech Automotive Industry Association (AIA) achieved stunning results. They generated 24.4% of the total sales of the Czech manufacturing industry. The exports of AIA members amounted to 21.8 percent of the Czech Republic’s total exports in 2017 ...

By Milan Touš

Jawa Bikes are coming back to India

Mahindra has recently confirmed that Jawa bikes will be launched in India soon. Upcoming bikes will be products with retro touch and they will follow-up on long tradition and popularity of Jawa motorcycles in India. Jawa bikes were imported to India by the company Ideal Jawa founded by Rustom and Farrokh Irani. Growing demand for Jawa motorcycles convinced the company to establish a factory with support of the king at the time, Jayachamarajendra Wodeyar in Mysore in 1961.

Between 1961 and 1971, Ideal Jawa manufactured Jawa motorcycles under licence. The bikes quickly earned a reputation for being rugged, simple, and unbreakable. The Jawa 250 was a popular choice for urban youth and many Indian racers took home wins on the Jawa 250 while racing with these motorcycles on all kinds of terrain. Since 1971, the Ideal Jawa company manufactured and sold the new motorcycles under the name “Yezdi” with technical assistance from Jawa company. Classic Legends India Pvt Ltd, which is a part of Mahindra Group, signed a deal with Jawa company in 2016 to have rights to sell products under JAWA brand in India and in other South Asian countries.

—The author is Head of Commercial & Economic Section, Embassy of the Czech Republic in New Delhi, India.




Tags: Milan Touš

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