An Interesting Book on Contemporary Situation: “Event Management: A Zero Investment Start-up Business”
This book written by Abhijeeth Bhattacharjee ...
This book written by Abhijeeth Bhattacharjee (published in the year 2020 by Penman Books, Delhi) under the title of “Event Management: A Zero Investment Start-up Business”, is a pioneering effort from a maven in the field of Event Management with little more than 4000 plus events to his credit. There are altogether 15 chapters including two case studies in this volume. The author was motivated in this area when the present Hon’ble Prime Minister addressed the youths ‘Job Creators’ and ‘Not Job Seekers’. The author spent 25 years in developing the business, with zero capital, undoubtedly a praiseworthy concept. Because the author by quitting a Government job has initiated the venture and subsequently has proved that “where there is a will there’s a way”. During the course of developing his business, he has coined a new word ‘Eventpreneur’ by combining two words - Event and Entrepreneur.