October 2020 \ Editor's Desk \ Editor’s Desk
Editor’s Desk

What better advertisement for Fiji than ...

By Sayantan Chakravarty
  • Sayantan Chakravarty

What better advertisement for Fiji than this line from the young American rapper Denzel Curry—“If it’s not Fiji water, we don’t want it.” In one small, yet impactful line, it sums the freshness of this pure and unsullied island nation in the heart of the South Pacific whose bottled water has given it recognition on a global scale, and is now available in selective outlets in India. An archipelago of 330 islands of which about 110 are permanently inhabited, Fiji is one of the world’s most sought-after destinations—James A Michener who wrote while present in specific geographic locales said Fiji was among the top two island groups in the world to visit as a vacationer, and the American author had been to a few. This beautiful nation has abiding historical ties with India which have only deepened over time. India’s diaspora in Fiji which today accounts for about 38 percent of the nation’s population initially went to work in sugar plantations during the colonial era. Their descendants, over generations, have become successful businessmen, political leaders, envoys, golfers, film-makers and much more. Indo-Fijians have occupied high offices and become accomplished businessmen and professionals in the countries they’ve emigrated to, principally New Zealand, Australia and the USA. No wonder the ever-popular Mr Narendra Modi found time to visit Fiji in 2014, one of the first countries he visited after being sworn in as Prime Minister of India the same year. There is also a big Gujarati diaspora that has made Fiji its home for nearly a century. We’ve a cover photo from that visit where Mr Modi shares a photo-selfie with his Fijian counterpart, Prime Minister Mr Frank Bainimarama.

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