Flipkart invests Rs 1,500 crore in Aditya Birla Fashion
Mr Kumar Mangalam Birla
Flipkart’s technology prowess will enhance ABFRL’s omni-channel capabilities, enriching customer experiences while continuing to provide access to premium loyalty programs and affordability constructs for which Flipkart is known. Speaking on this development, Kalyan Krishnamurthy, CEO, Flipkart Group, said, “Through this partnership with ABFRL, we will work towards making available a wide range of products for fashion-conscious consumers across different retail formats across the country. “We look forward to working with ABFRL and its well established and comprehensive fashion and retail infrastructure as we address the promising opportunity of the apparel industry in India,” he said.