November 2020 \ Business & Investment \ BUSINESS
Apple sets September quarter record in India

Apple CEO Tim Cook has revealed that the company ...

By Vishnu Makhijani

Targeting Android mid-segment users as well as aspirational iPhone seekers, Apple brought the new iPhone SE to India, that looks like Apple iPhone 8 with the power of iPhone 11.

The company in September quarter opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilising device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.

The online store marked the first time that Apple offered its full line-up of products directly to the region’s customers, who previously had to buy items through Amazon India, Flipkart, or other authorised sellers.




Tags: Mr Tim Cook

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