July 2020 \ Business & Investment \ BUSINESS AND GOVERNANCE—ASIAN PAINTS
“People don’t really punish good brands”

In an interview with IANS, Amit Syngle, MD and CEO, Asian ...

By Sanjeev Sharma

There has been some research that people vary of socializing outside, the house could become the social hub. You could friends into the house, you could get relatives into the house. So, the home is where we are spending more time than we used to. So how do you see this part of the social economy evolving?

Asian Paints has had a very strong emotional connection with homes and as a legacy, we own 'beautiful homes' in a strong way. What we have seen is that this attachment with homes will take a renewed flavour because now with work from home becoming the new norm, a lot of people are spending more time at home, working, socializing, interacting with family members in various rooms; the whole connect and camaraderie between the home and the members will go up in a very strong way.

We also feel that the message which we have been appropriating for a while with 'Har GharKuchKehta Hai', comes out even stronger now where the home is a reflection of the individual's personality and its relationship with the people who live there. So the crux is that homes will become places of joy and happiness where people will feel secure & safe and that would be a zone where people will start investing largely.

So I'm not sure whether bigger homes would be the upcoming trend, but instead, we will see more cozy and beautiful homes. Therefore, I think homeownership is a trend that will go up in these times.

So do you also expect people to invest more in decorating their homes and things like that?

I think that will take some time. Currently, a home might come under discretionary expenses and people would spend more in maintenance-led painting rather than a painting led from the point of view of beautiful decor.

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