September 2020 \ Business & Investment \ BUSINESS INTERVIEW:GAUTAM SINGHANIA
‘Be Indian, Buy Indian’

By Sanjeev Sharma

Shoppers are still wary of visiting retail stores. There is a shift towards digital, is apparel becoming part of the trend?

While some products have moved towards digital, I don't think textile as a category can move totally towards digital. I think today digital for the textile industry will be less than 1 per cent and I'm sure as things open up of which we are seeing greens shoots, customers will come back to the store very quickly. Having said that, at Raymond we have accelerated our pace of digital adoption and will be moving our channel and trade partners extensively onto digital platforms for trade bookings and other related activities.

Our new digital infrastructure and omni-channel capabilities give us the competitive advantage to have a unified view of our inventory and will service our consumers across the length and breadth of the country. As the fashion industry is going ‘Phygital', Raymond is committed to creating delightful consumer experiences both in the online and offline world.

As Indian economy is gradually opening up we have started re-opening our stores and 1000+ Raymond stores are now open for business. It's also heartening to see that our loyal consumers are waiting for our shops to resume business.

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